If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital marketing trends sometime or the other!

Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing. 

With the pace of change rising every year, each digital marketer has to constantly invest time and energy to upskill and learn. 

Having a sound knowledge of the workings of algorithms, new changes or features gives you the first-mover advantage and creates the most effective marketing campaigns for you and your company.

As the new year begins, digital marketing enthusiasts everywhere have started to search and look around for the latest trends observed.

Earlier, voice search optimization and artificial intelligence these concepts were formidable, but at present, these latest digital marketing trends are among the prime concerns for most business owners. 

The dominant trends of 2021 were definitely Chatbots, Personalization, and most importantly, Search! All SEOs experienced major and heavy search algorithm updates almost every weekend in the second half of 2021. That’s the roundabout of 2021 for digital marketing trends. 

We have updated this blog, discussing the Top 33 Digital Marketing Trends to Look Forward To in 2022 & Beyond, with references and citations to all the research and articles we read to curate this learning experience. The trends belong to various categories like search, social, website, lead nurturing & more. 

We have also covered a few digital marketing trend predictions which will dominate the industry this year in 2022. So make sure you read till the end.

Attention: Before you start understanding these trends, you must be strong with your basics in digital marketing for a better approach towards the implementation of the trends. We recommend you to attend this 45-minute Free Masterclass on digital marketing basics and secrets by Mr. Karan Shah, CEO & Founder of IIDE.

1. AI in Marketing

This is the #1 Digital Marketing Trend on our list. The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do we realize, the change has already begun. 60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites. 

Most of the content we consume on our social media platforms is fine-tuned by AIs to make our stay engaged for longer! This technology is so amazing that it is projected to be a $190 billion industry by 2025 and digital marketers have an amazing opportunity to exploit this hi-tech tool.

AI is a complex algorithm that teaches itself by looking at vast numbers of data about a certain field or topic and learns the patterns that work the best. The learning capabilities of the AI provide programmers with the ability to introduce effective changes in outcomes by letting the AI use the techniques it found works the best.

There are multiple examples of AI already accomplishing never thought of activities such as content writing for JP Morgan and Chase. They have adopted an AI-powered content writing assistant called Persuado. 

AI can serve many functions and act as an extension to every digital marketer who knows how to employ it. It is cost-efficient, precise, and extremely effective. Having seen so many giant companies adopting these tools, every team must have a plan to incorporate AI in their array of tools.

2. Augmented Reality

By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. 

It consists of 3 basic features

  • a combination of real and virtual worlds
  • real-time interaction
  • accurate 3D registration of virtual and real objects

While virtual reality makes buzz and gets everyone excited with grand sci-fi ideas, Augmented Reality is much more plausible from a marketing point of view. Experts foresee that AR will continue to outperform VR in terms of market share. 

Brands are progressively using this AR technology to elevate the consumer experience and increase sales. 

One such example is IKEA, which has its own app that allows the users to click a picture of their room on their smartphones (iOS 11.0.1 for now) to test drive IKEA’s furniture in it. The users can move the furniture around to check out how the furniture looks different from different angles.

Another example would be Gucci, which is the latest luxury brand that newly added an Augmented Reality feature to its app to let users ‘try on’ sneakers’. 

The user can choose to see 19 different sneakers on their own by pointing their smartphone camera downwards. It enabled users to swipe left or right to change to another pair. The app also lets users take photos, which can afterwards be shared on social media or in messaging apps.

With AR elevating more than ever, we will see a massive uptake in brands finding useful applications for the technology in the future.

3. Voice Search Optimization

According to research by Review42 on voice search, they found that 55% of teenagers use voice search every day. This massive adoption by the entire generation shows how popular voice search is going to get in the future.

There are a couple of reasons why Voice Search, a feature we all received with our smartphones around 2014, is taking off in a big way this year. Firstly, the increasing adoption of smart speakers. 20% of the households have bought a smart speaker such as Amazon Alexa or Google Home. The adoption of devices that are fully voice search controlled is a big indicator of how people have started to get accustomed to this new behaviour.

Secondly, Google claims that they have achieved 95% accuracy with their Voice Search. With higher precision of search, the ease of use factor for voice search has jumped up. Now with better accuracy to match what you ask for, and the ease of using your voice to get results makes the process personalized and attractive.

Thirdly and most importantly, it is projected that by 2022, 50% of all online shopping will be conducted through voice results. This is a whopping $40 billion opportunity for digital marketers to exploit. With so many growth factors indicating the rise of voice search, making your website ready for voice search will be very essential for the future.
We found a guide by SEM Rush during our research. This article will teach you how to optimize your website for voice search in simple 7 steps. 

4. Programmatic Advertising

Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.

Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences. 

The automation is quick, efficient which ultimately increases conversions and lowers the customer acquisition cost. 

Real-time bidding is a type of programmatic ad buying, it allows better and fast targeting, qualifying ads to be bought and sold on a per-case basis, which means visitors who are your targeted audience will be exposed to the ad. 

Here’s how Programmatic Advertising works:

Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

According to the research of eMarketer, the display ads in 2021 in the US are nearly 88%, which are forecasted to be secured programmatically. 

One of the best examples for the same would be ‘The Economist’, a digital and print publication, started a programmatic advertising campaign with the aim of persuading curious readers to try the publication. 

The same campaign generated 6,50,000 new prospects, additional return on investment (ROI) of 10:1. Brand Awareness for “The Economist” also elevated by 65%.

5. Chatbots

Chatbots are considered one of the top digital marketing trends in 2022, the AI-based technology makes use of instant messaging to chat with customers, and with site visitors. It is designed to communicate with customers by textual or auditory methods. 

Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of users visiting the website at once, it advantageous to have a technology that answers hundreds of users at once.  The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions.  

63% of people prefer messaging on chatbots to communicate with businesses or brands. This virtual support provides excellent customer services, this means a business gets rid of repetitive tasks and can focus on important work. 

Starbucks has introduced a chatbot that operates via the MyBarista app where you can order by auditory message through Amazon Alexa or messaging. 

Another amazing example of chatbot systems is the recently launched project LaMDA by Google. It is going to revolutionize the coming generations of chatbot systems. Here’s a bonus read on everything you need to know about Google’s LaMDA. 

Besides allowing customers to remain in the comfort of their homes right up until their coffee is ready the chatbot messages the customer when the order is ready for pickup, the chatbot also allows payment and tipping. 

6. Personalization

If you want to outperform your competitors and want to stand out in the market, you must focus on personalizing content, products, emails, etc. Personalization is the next big trend that will soon become an industry standard.

According to research by Instapage, 

  • 63% of consumers are annoyed with the fact that brands repeatedly keep blasting generic advertising messages.
  • 80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.
  • 90% of consumers claim that they find personalization appealing.

The best example to understand the power of personalization are Amazon and Netflix, they have personalized recommended movies for each user. Here are some other examples of brands that are progressively using personalization at present:

Starbucks: Starbucks introduced a gamified mobile app that keeps track of the number of times a customer visited, the purchase history of the customer, and their location. This personalized app allowed customers to customize their drinks, and it enabled them to receive rewards. The feature ‘reward system’ on the app itself spiked the revenue to $2.56 billion.

7. Automated & Personalised Email Marketing

As the name implies, automated email marketing is sending emails to your customers automatically based on triggers or schedules you set.

Emails have always been the most reliable channel of digital marketing. Promotional emails are an amazing way to reach out to your customers and let them know what your organization has achieved or any sale you have coming up. 

Yet due to over usage of mass email tactics, most people have stopped responding to promotional emails. Personalized emails are a great way to bring back the attention of your customer, and create a far more engaged customer base.

According to the research of Backlinko:

  • You are 6x more likely to get a click from an email than from a tweet
  • Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs
  • 78% of marketers have seen an increase in engagements (including CTR) in the last 12 months

Making your customer feel special is important for every business. Personalized emails do just that, they give the customer the experience that the business is far more than an imaginary entity, rather a collective of individuals just like them.

One of the best examples of automated email marketing would be:

EasyJet: EasyJet had launched an email campaign using customer data to essentially tell each customer their individual story. The email-campaigned used customers’ travel history with the airline to create personalized stories, which suggested and recommended where they might like to travel next. 12.5 million personalized emails had been sent, which had a 25% higher CTC as compared to non-personalized emails. 

Learn to build powerful and successful email lists and email marketing campaigns by enrolling here: Online Email Marketing Course with Certification

8. Marketing Automation

Automation drastically uplifted the industry in the last year and is going to be one of the major digital marketing trends in 2022. Marketing automation is all about streamlining the processes and automating them to make them more smooth, effective, and faster. One of the best uses of marketing automation is going to be under lead collection and nurturing.

If you manage to bring a lot of traffic to your website but do not collect effective leads at the right time, then the traffic makes no sense. With the help of marketing automation, you can integrate various CRM tools and lead nurturing software that assist you in collecting leads at any time of the day and making the process personalized.

After these leads are collected, you can also nurture them stage by stage systematically. This ensures a higher and qualitative conversion rate.

9. Micro-Influencers

A digital marketing trend that is going to explore new horizons is definitely Influencer Marketing. The concept of influencer marketing is very stillborn and yet, the market feels saturated. So here’s how it might transform in 2022 and the next few years. 

The hype around macro-influencers is not well appreciated by all audiences. The difference between true influencer marketing and staged influencers has clearly started to show. Hence, to take the more authentic route, companies will now use micro-influencers as well as their employees and consumers for social proofing. 

They can be the best brand advocates and can influence people with their real stories and emotions. Not that macro-influencing will take a hit in 2022, but it has chances of being overtaken by micro-influencers. 

10. Video Marketing

Video Marketing is also one of the top digital marketing trends in 2022 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.

According to the research by Impactplus:

  • 72% of businesses say videos have improved their conversion rate 
  • 70% of consumers say they have shared brands video 
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  • Video content is 50 times more likely to drive users than plain text.

One of the issues faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too difficult and tedious for users to read them.  However, a video can present the same information in a much better way regardless of the device.  

According to Seotribunal, if your website includes a video, it’s 50 times more likely to bring organic search results as compared to plain text. Why does this happen? Because people find video content more captivating, hence google brings such sites on the top results. 

But simply producing a video after another isn’t enough. You need to make sure that you are well-aware of the ongoing video marketing trends, a few of them are listed below:

  • Livestreams on mobile
  • Short-form videos
  • user-generated video content
  • Online Training & Educational Videos
  • Video advertising 
  • Interactive AR content
  • Shoppable Videos
  • Virtual Events

11.YouTube Shorts

The recent addition by the popular platform YouTube is called “Shorts”. It is similar to Instagram Reels, where you can create short-form video content for 15 seconds or under. With the increasing popularity of short-form video content today, YouTube Shorts is a very good opportunity for all those who have their existing target audience on that platform. Engaging 15-second videos is all it takes now, to grab the attention of your viewers.

12. International Ads

Digital marketing has opened up global doors for every business. You can now run ads in different countries and capture the global markets. This is one of the hottest digital marketing trends because now you get to increase your audience at similar or lesser costs. Yes, that’s right. In some countries, you will be able to run ads at a much cheaper cost than in your own country. Thus, international ads is a trend that is soon going to pick up.

13. Instagram Reels

The Instagram Reels was great news for marketers & content creators. Especially since TikTok was banned in a few countries, reels have served as the best replacement. 

The great news for digital marketers is that Reels are providing more than double engagement rates when compared to posting a normal video.

And now with the newly launched insights features on Instagram Reels, you can even track your performance and analyze your work!

According to Hootsuite, NFL teams’ Reels generate 67% more engagement than their regular video posts. 

As a marketer, you can use this feature to showcase many kinds of content such as informative content, behind the scenes of the organization, product reviews, etc.

An excellent example of this is Louis Vuitton’s Instagram reels, they are of high quality, stunning, and very innovative. Every single reel of Lois Vuitton has gone viral with an average of 5M views!

An effective Reels and video content strategy is necessary to grab and retain your customer’s attention in 2022.

14. Shoppable Content

Shoppable Content is any content- picture, video, or article, that includes a direct link to a buyout portal. 

This makes the process of a customer getting aware of a product through content marketing and making a decision to buy the product on an eCommerce platform far simpler and direct. 

A product on the eCommerce website has a very standard layout- description, details, pictures, and price. With the introduction of Shoppable content, the way eCommerce operates and markets its product is going to change. Instead of dreary and boring product descriptions, each product can be marketed as a story in the form of interactive content.

Instagram has introduced a shoppable content feature, where users can buy a product directly from a story or a post. Even Pinterest has introduced this feature for its audiences.

According to the stats of Oberlo:

  • The estimated number of global digital buyers in 2021 is 2.14 Billion
  • In 2021, eCommerce sales are expected to account for 18.1 per cent of retail sales worldwide.
  •  The number one reason people shop online is free delivery.

Brands such as H&M have stepped up their marketing game with their shoppable content, by turning their Instagram profile into shoppable posts. 

They tag products into their Instagram posts so that users from their huge following of 36+ million followers can get inspiration and discover new products, and make purchases using Instagram only.

Modern consumers appreciate smooth user experience and engaging storytelling for their products. With shoppable content, the entire experience of eCommerce will get a face-lift. A consumer now expects fast-loading visuals and rewards companies who put in the effort to create attractive content. 

15. User-Generated Content
 

People like to participate in activities, especially activities relating to their favourite products or services. User-Generated Content or UGC harnesses this excitement of the customer and prompts them to create something of their own with the concerned product and share it with the world.

UGC campaigns run on the creative submissions by the customers of a product or service, as per the challenge or prompt given by the company. This strategy is so effective that UGC posts enjoy a 4 times higher click-through rate in comparison to normal promotional campaigns.
 

UGC is a great strategy for a couple of reasons. Firstly, it massively reduces the time, effort, and resources required to run a campaign. UGC campaigns gather a pool of high-quality promotional materials, all submitted from the customer at no cost to the organization. Secondly, UGC receives 28% more engagement rates when compared to a normal post, as the trust factor of a post that is coming from an unpaid customer is far higher.

Despite these wonderful benefits, it was noted that only 16% of brands have any form of UGC strategy in place. Of the brands that have harnessed the power of this digital marketing trend, GoPro has been a crowd favourite. By giving prompts to their customers to make videos using the GoPro equipment, they have succeeded in creating a craze in people around the world to post their adrenaline-filled life with these cameras with their campaign “Video of the Day”. 

16. Influencer Marketing

Influencer marketing is more of word-of-mouth marketing that concentrates on using an important leader or personality to amplify the brand to the market. Influencers could be famous celebrities or YouTubers, Instagramers with great followings who can help spread the word about the brand or business by social channels. 

Here are some of the notable highlights on Influencer marketing by Influencer marketing HubSpot:

  • Influencer Marketing Industry is set to grow to approximately $13.8 Billion in 2021
  • More than 240 new influencer marketing-focused agencies and influencer platforms were established in 2019
  • The majority (59%) admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021
  • 90% of our survey respondents believe influencer marketing to be an effective form of marketing

Influencer Marketing could be the next big thing! 

One of the best examples of influencer marketing has to be Adidas. It’s one of the most popular brands using influencer marketing to promote its products, it got acquainted with influencers to increase their reach on Instagram and various social media platforms. 

They wanted to concentrate on the younger population, hence they conducted an Instagram influencer marketing campaign which worked wonders for them, as 70% of Instagram users are below 35 years of age.

They had collaborated with influencers like Selena Gomez and Iga Wysocka and introduced #MyNeoShoot, they were able to gain 12,000 entries for the contest through this campaign. Furthermore, their hashtag got a massive number of mentions and their Instagram account followers increased by 41,000 because of this campaign. And, speaking about sales, they managed to increase their sale by 24% and at the same, this Nike’s sales suffered a drop of 9.1%

17. WhatsApp Marketing

WhatsApp Marketing is believed to be one of the biggest & must-use digital marketing trends in 2022. WhatsApp has completely changed the way businesses now reach & engage with their customers. You can now personally message on an app that is used by all age groups and always checked multiple times in a day. And you will not be creeping out the consumer because you will reach them through a WhatsApp Business Account which helps them trust you and your business’ credibility.

You can take orders from consumers, inform them about the status of their orders and even receive & make payments! Pretty much why it is one of the best digital marketing trends you should adopt. Read more on How to Get Started with WhatsApp Marketing.

18. Geofencing (Location Based Marketing)

Geofencing is a location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to provoke a targeted marketing action like a text, social media advertisement, email, or an app notification. When the mobile device enters or exits a geographic boundary, it is known as geo-fence.

According to increasingly.com, 

  • Mobile ads with geofencing have double the CTR (click-through-rate)
  • Geofencing is adaptable with 92% of smartphones.
  • 90% of SMS are read within 3 minutes.
  • 53% of shoppers visited a retailer after receiving a location-based message.

Market Research Future has analyzed that geofencing can help elevate customer interactions, it’s undoubtedly one of the beneficial digital marketing trends and hence it is gaining popularity. The global geofencing is expected to grow approximately by USD 2,387 million by 2023 at 27% of CARG between 2017 and 2023. 

Brilliant examples of geofencing would be:

Starbucks: Starbucks uses geofencing to advertise its drinks to interested customers. They usually send push notifications when users walk by their business or are in a nearby area. They also send a special push notification letting customers in the nearby area about the great deal Starbucks offer, it is a smart deal to get users in the door.

Sephora: Sephora uses a “store companion” geofencing feature which turns on as soon as the customer walks into the store. The app has excellent functionality, if the user visits one of the geofenced areas, they receive a notification about current promotions, discounts, etc. 

For industries that need to convert digital users into loyal customers, geofencing is going to become more and more significant in their marketing strategy.

19. Hyper-local SEO

Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups as well as small businesses. Never before has it been easier for small business owners to be able to use the power of digital marketing to get customers. 

Hyperlocal SEO is the new algorithmic push by Google which focuses on a person’s current NAP (Name, Address, and Phone number) to give very personalized results to daily queries such as “closest ATM near me” or “where to buy coffee?” 

The most amazing thing about this hyperlocal focus is that it provides the business with the ability to create a strong regional market for themselves. Combined with voice search results, people who type very specific queries can easily find a way to get to you. This is a great relief for traditional businesses and small business owners especially.

The algorithm update is massive yet very easy for everyone to be able to use and apply to their websites. 

According to Search Engine Watch, the main tool needed to start implementing your Hyperlocal SEO strategy is to get a Google My Business account. 

After providing details such as an address, business type, opening timings, your business shall start ranking soon enough. This trend is especially going to be revolutionary for B2B digital marketing in 2022.

One of the classic examples for Hyperlocal SEO is the “Whopper Detour” campaign by Burger King, which got insanely popular as it allowed its app-users to buy a whopper for just a penny as long as they were in the vicinity of 600m of a McDonald’s outlet. 

This campaign went on to become one of the most classic examples of geofencing and hyperlocal marketing as the Whopper Detour campaign resulted in 1.5 million app downloads while generating 3.3 billion impressions, equating to $37m in earned media, and the mobile sales tripled during the promotion with more than 500,000 Whoppers retrieved.

20. Quora Marketing

Quora has always been perceived as a question-and-answer platform with very limited advertising or monetizing ability. Yet experts like Neil Patel write lengthy answers there to gain traction from audiences. This platform has become a recent favourite of Google, and digital marketers in 2022 need to incorporate a comprehensive strategy around Quora

The charm of Quora marketing is the fact that it is done by individuals. Individuals carry more trust when compared to a brand because there is a human touch to the interaction and the audiences feel they are talking to a fellow person. This personal connection is what makes Quora such a great trend to follow in 2022 because the audiences are tired of listening to mass marketing by brands. Individuals, answering people’s genuine questions, makes marketing more genuine and trustable.

21. Content Marketing and BERT update
 

When it comes to creating content for websites, the term “Keyword density” is very important to digital marketers. This has all come to change with the Google BERT update, which enhanced its capability to read and understand the content of a website. Google can now comprehend what the content of the website is about and all the related topics it answers.

BERT is a Google AI, yet it deserves its special mention as it changes how website content writing has to be done. By understanding better the use of language, Google can understand answers without requiring the main keywords to be necessarily present, it can understand the usage of synonyms. It also understands the context of a sentence by reading it about the previous sentences and succeeding sentences. 

Content writers can now solely focus on making articles and pages that provide a great experience for the user, without having to simplify it to make it easy for Google. 

22. Personalised Remarketing

Remarketing is one such powerful digital marketing trend that has blown away marketers. It lets you follow your website visitors/consumers with various types of ads to urge them to make a purchase. You can literally target individuals which showed interest in your business. What’s better than convincing only those people to buy your products who need the least persuasion?

Remarketing, if used correctly, helps you reduce marketing efforts and costs and increases your ROI. Learn more with this remarketing guide.

23. Social Media Stories

In 2013, Snapchat introduced ‘Stories narrative of snaps with a 24-hour life span that users could even share with their friends. Later in 2016, Instagram came up with ‘my stories’, it was the first platform to adopt Snapchat’s success stories. Facebook adopted stories for its own platform in 2017.

Using micro-videos, content and images really help to leverage the brand in real-time, which is a great way to increase engagement among audiences that establishes the authenticity of your brand. The brands should consider having appropriate CTA’s which will create a genuine connection with the audience. 

Here are some benefits of Social Media Stories:

  • Take advantage of Snapchat geofilters
  • Increased Engagement
  • Increased website traffic
  • Constant engagement with followers
  • Increased brand awareness
  • Cost-effective
  • Opportunities to reach out to the younger generation

Here are few ways brands can adopt while posting stories:

  • Take advantage of Snapchat geofilters
  • Add location tags
  • Add mentions for other brands and your audience
  • Use polls within Instagram Stories
  • Add links to the social media Stories
  • Give the live video a try when creating Stories
  • Invite followers to explore more with clear CTA’s

Stories are not the only leverage-worthy parts of social media. There’s so much more to it. We highly recommend deep-diving into social media marketing to up your game: Online Social Media Marketing Course

24. People Also Ask

Search Engines are asked all kinds of queries, and to make the internet a place that provides ready answers to all queries, Google has introduced a People Also Ask (PAA) question. 

PAA is all the related queries other individuals have asked while searching the same topic as you did. This is to enhance the experience of a user and to give ready answers to all their related doubts.

PAA is a great tool for marketing because any business that helps Google in answering these questions in a precise and simple manner gets their links boosted to the first page of Google queries. 

The strategic placement of PAAs is such that they are placed right below the top 2-3 links of the page and have high click-through rates. This means that even for highly competitive pages, if your content answers PAAs for Google, then your webpage can be on the first page of Google, regardless of its domain authority rating.

25. Omnichannel Marketing

Omnichannel is a process of marketing across numerous platforms in order to have gained multiple touchpoints. It is certainly the most noteworthy digital marketing trend in 2022. 

Omnichannel marketing strategies allow a business to use multiple ways of representing their brand or business in front of the target customer.

The following Omnichannel statistics shows that utilizing multiple channels for your business generates great results for 2022:

  • More than 65% of consumers use various platforms before their purchase.
  • Omnichannel strategies generate store visits of up to 80% than usual.
  • Omnichannel involving SMS campaigns have a conversion rate of almost 50%.
  • Almost all 90% of customers prefer online customer services.
  • 13% more per order on omnichannel vs. single-channel

The demand for personalized products has increased more than ever, the need for browsing products online and purchasing them too has elevated. 

This is another domain where AI and big data plays a huge role by assisting the brands to understand consumer behaviour and personalize their products 

Singapore Airlines is an aviation company that sets a good example by providing a smooth experience to their customers, it is known for creating an influential customer-oriented Omni experience.

The aviation company is partnered with AOE integrated airports as well as shopping malls by combining offline and online experiences. With this partnership, customers are able to easily shop, pre-book and improve in-flight experiences. 

26. Personalized Pop-Ups

Have you ever scrolled through a web page & you suddenly see a pop-up on your screen offering something for free or at a discounted rate? Pop-ups have also been a favourite to digital marketers but now you can personalize them. You can trigger different pop-ups on different pages depending on nature and based on consumer behaviour.

Pop-ups can be really effective and when you add deadlines or freebies to it, most of the time, the reader ends up taking an action.

27. Progressive Web Apps

Before understanding Progressive Web App, you need to know about the difference between a Web app and a native app. 

A native app is one that is installed directly onto the smartphone, while web apps are not real applications; they are websites that, in many ways, appear and feel like native applications, but aren’t implemented as such. They are run through browsers; typically HTML.

Progressive web apps are nothing but web applications that behave and feel like native mobile apps. They offer the functionality of a native mobile app. PWA offers push notifications, fast load time, and brings user experience to cross-platform web applications. However, they don’t need to be downloaded from an app store, which is considered one of the many benefits that PWAs offer for businesses.

According to Statista, the number of smartphone users in 2021 is expected to reach 3.8 billion worldwide. This is over 50% of the entire global population!

Jotted down below are a few of amazing Progressive Web App Statistics of 2021:

  • PWAs have 36% higher conversion rates than native apps
  • Progressive web apps register 50% higher customer engagement
  • Businesses switching to PWAs notice a decrease in page loading speed of up to 10 times
  • On average, PWAs cost 3-4 times less than native mobile apps
  • Progressive web apps cost 33% less to maintain
  • PWAs can be up to 90% smaller than native mobile apps
  • The average bounce rate of a PWA is just 42.86%

While the overall mobile consumption is clearly on the rise, native apps, which used to be at the top of mobile devices, are now slowly but steadily getting replaced by progressive web apps. 

28. Interactive Content 

Interactive content is content where the audience actively participates instead of passively watching, reading, or listening.  

When it comes down to measuring effectiveness, interactive content has proven to drive traffic to websites, educate users about a brand and increase conversion. In this way, interactive content gives marketers the ability to track interactions and better determine success. 

Listed below are the Statistics that support the same: 

  • 53% of all marketers report using interactive content.
  • 93% of marketers agreed that interactive content is effective in educating its buyers
  • 88% of marketers said that interactive content is effective in differentiating their brand from their competitors
  • The number of interactive posts has increased by 33%

One of the best examples to understand how interactive content can be used in different industries and across different use cases is the brand ‘Airbnb’.

Airbnb has taken the Buzzfeed-Esque approach and created its own ‘Design Personality Quiz’. The quiz allows users to pick a room and a color palette and asks 8 quick questions to find out their design personality. The quiz also allows the users to share their results with friends. 

As per Buzzsumo’s report, a fun quiz like this is shared more than 1,900 times, thus promoting the product, increasing the social media visibility and website traffic for Airbnb.

29. Browser Push Notifications

85% of offline stores are using push notification largely, considering the following stats: 

  • Almost 9% of publishers elevate traffic with the use of web push
  • There are twice as many people signing up for web push notifications as compared to a newsletter 
  • The average time that passes before the recipient opens a newsletter is 6 hours, in the case of web push, the recipient sees the message immediately. 
  • It’s difficult for email marketers to achieve a newsletter sign-up rate, only 10% of them can achieve it, it doesn’t match the performance of web push notifications. 
  • According to PushPushGo, there was a 3% increase in CTR because of rich push notifications
  • The CTR email marketing is at least twice as low as compared to push notification

Notifications triggered, impacts the users and ultimately re-engages them, especially those who had shown interest but failed to convert and retrieve revenue from discarded shopping carts:

Notifications can even include images and CTA to maximize conversion rates

30. Personalized SMS Marketing

It may not sound believable, but personalized SMS Marketing is still in the game of the top digital marketing trends. A lot of conversions can be garnered when SMSes are sent in with personalization, a deadline or any other sort of urgency.

31. Google Ads Smart Bidding

There’s severe competition between brands and businesses to rank higher on google search results. However, in order to get indexed on top results through seo demands a lot of effort and time. An alternative for this is paid to advertise, it makes it easier for marketers to rank on top, hence it is considered to become the trusted digital marketing trend in 2022. 

Speaking about Google Ads, one of the key features of it is “smart bidding”, businesses and brands should consider the Smart Bidding feature on Google Ads, as it helps a business to save time and ace its performance. 

Benefits of Smart Bidding includes:

  • Advanced machine learning
  • Wide range of contextual signals
  • Flexible performance controls
  • Transparent performance reporting

Simply put, advertisers can hand over their pay-per-click (PPC) campaigns to Google’s AI system, which will optimize their budget and maximize their ROI. 

Google Ads Smart bidding allows you to use many different signals for your bid optimization, including:

  • Remarketing list
  • Ad characteristics
  • Interface language
  • Browser
  • Operating system
  • Device
  • Physical location
  • Location intent
  • Weekday and time of day

The key point being, with Smart Bidding running the show, marketers will have enough time to concentrate on strategy, analytics, and copywriting. 

32. Vernacular SEO

Most of us use the internet with the assumption that the only language applicable is English. This conclusion would not have been off the mark 15 years ago when the majority of the internet users were dominantly from English-speaking countries. As the internet has infiltrated deeper parts of the world, the number of regional language users has exploded, and the need to rewrite the internet in regional languages is a dire need.

Vernacular SEO, simply put, is developing your website and SEO strategy for a different language other than English. It includes making entire websites, keyword targeting, advertising, etc. in the regional languages of your customer. For example, if the company’s main client base is in rural areas of Maharashtra, doing vernacular SEO would mean that your website, content, and advertisements are all in the Marathi language…

There is a lot of data out there that backs up the urgency for Vernacular SEO. A Google KPMG survey, as reported by Economic Times, has unearthed many facts about how impactful it is. This report found that online advertisements in regional languages have a 88% likely chance of converting your customers. When compared to their English counterparts, regional speakers are 90% more likely to respond to advertisements. These results show that the use of regional language provides a level of trust that every business desires.

Making the internet more accessible for everyone by talking to them in their language, digital marketers across the world can improve the efficiency of their organic results by including Vernacular SEO as a part of their strategy. This is a great opportunity for all digital marketers to exploit to get even higher returns and access to newer markets.

33. B2B Digital Marketing Trends
 

The communication between two separate businesses is called B2B communication. 2022 has many upcoming technologies to change the way businesses function and communicate with each other. Here are some of the trends that will change B2B Digital Marketing in 2022.

  • BlockChain communications
  • Consolidating excessively large MarTech stacks
  • Fewer cheap, theme-based websites
  • Focus on meaningful data, not vanity metrics

How Can You Keep Up with These Digital Marketing Trends?

The world of digital marketing is highly dynamic, new trends keep on coming and changing the way marketing is done. As the pace of technology keeps on rising, every year we will see newer and more exciting trends changing how we as digital marketers communicate our product. 

Keeping up with these trends helps digital marketers stay relevant in the market and deliver the best value to their clients. One way to do that is to sign up for comprehensive digital marketing courses which equip you with current industry-relevant knowledge and skills. 

Opt for this best MBA in Digital Marketing in India to stay updated with the industry-relevant trends and land your dream job. Take this free masterclass by Karan Shah, Founder, and CEO of IIDE, and explore the learning methodology at IIDE before you enroll.

If you’re on a time crunch, you needn’t worry. We have an Online Digital Marketing Course which equips you with the relevant digital marketing skills from the comfort of your home!

Here are some common questions that might cross your mind.

Q. What are the latest digital marketing trends?

The latest digital marketing trends are AI, AR, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing, Instagram Reels, Shoppable Content, Influencer Marketing & Geofencing to name a few.

Q. What are the top trends in digital marketing for 2022?

The top trends in digital marketing for 2022 are Marketing Automation, Micro-Influencers, AI, AR, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing, Instagram Reels, Shoppable Content, Influencer Marketing & Geofencing.

Q. What is the future of digital marketing?

The future of digital marketing is very promising and full of opportunities. With the constant developments in the technology space, digital marketing is evolving by leaps and bounds. Thus, anyone looking to make a career in digital marketing is on the right track. Even for someone who is a business owner and wants to integrate digital marketing, the future will demand digital marketing as a necessity, and thus right now is the right time. 

We hope this blog on the top 33 digital marketing trends in 2022 has been an interesting read for you! Let us know about your views in the comments section below.